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Institut für Wasserbau - IWS

Selected Topics and International Network Lectures

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Dienstag
21.11.2006
16:00 Uhr
Dr. Mattias Schmidt
Proctor & Gamble

Product Development for Consumer Goods: "Boring or Real Science?"

Procter & Gamble is one of the largest consumer products companies in the world. A common misperception is that "development of consumer products is not challenging for scientists or engineers" and that "all you need is good marketing". However, a key part of P&G´s success model is to innovate with superior technology and R&D is a key driver of innovation.
This presentation gives some insights into the world of research and development and the science behind everyday products at P&G. A range of examples will be provided including how we are applying Modeling & Simulation in our everyday work.
Dr. Mattias Schmidt is a physicist and works as a Research Fellow in R&D BabyCare. He has worked for 15 years in the area of fluid flow and absorbency with particular application to baby diapers.