Product Development for Consumer Goods- Boring or Real Science?

Zeit:	21. November 2006, 16:00 – 17:30 Uhr
Referent*in:	Dr. Mattias Schmidt Proctor & Gamble
Veranstaltungsort:	Pfaffenwaldring 61, Raum U1.003 (MML), Universität Stuttgart
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Procter & Gamble is one of the largest consumer products companies in the world. A common misperception is that "development of consumer products is not challenging for scientists or engineers" and that "all you need is good marketing". However, a key part of P&G´s success model is to innovate with superior technology and R&D is a key driver of innovation.
This presentation gives some insights into the world of research and development and the science behind everyday products at P&G. A range of examples will be provided including how we are applying Modeling & Simulation in our everyday work.
Dr. Mattias Schmidt is a physicist and works as a Research Fellow in R&D BabyCare. He has worked for 15 years in the area of fluid flow and absorbency with particular application to baby diapers.